BCW to Burson- Led Re-branding in India

One of WPP's largest PR & Communications agencies, BCW India announced its merger with Hill & Knowlton, resulting in a complete rebranding exercise for the newly formed agency- Burson. My role as the India Marketing Lead for the organisation involved heading the rebranding exercise, including, but not limited to-
- Redesigning of brand assets
- New website development
- Revising brand communication pillars
- Social media management for BCW as well as Burson
- Extensive Global & APC stakeholder management