House of Marley- Managing Brand Launch in India

Founded on Bob Marley's legacy, House of Marley, an eco-conscious audio maker entered into the Indian market through its partnership with Alphatec, a leading distribution house for premier audio and video equipment across India. For the same, I spearheaded the brand launch in India, with primary focus on digital strategy. I worked extensively with their national and global stakeholders to curate brand communication strategy, digital strategy and execute it.