Spearheaded Alstom's Taking India Places Campaign

Alstom, a leader in India's rail revolution, needed its story told amid increasing industry competition. I led the launch of the #TakingIndiaPlaces campaign, featuring a hero film narrated by Shammi Narang, celebrating India's love for trains and Alstom's role in innovation and sustainability.

The campaign integrated public relations, digital, influencer marketing, and internal communications, achieving 3.2M+ video views and 6.5M+ impressions. Key initiatives included social media posts, influencer endorsements, earned media coverage, and employee engagement activities. The campaign trended on Twitter, garnered significant media attention, and enhanced internal engagement, resulting in 90% of employees viewing the brand more positively.

The campaign has so far won awards for Best Brand Strategy at PR Asia-Pacific Awards 2024, Best Use of Video at IMAGEXX 2024 Awards, and Superior Achievement in Brand Building at SABRE Awards South Asia 2024.